Naschold Steam Bakery

Gottlieb Naschold

NASCHOLD'S STEAM BAKERY. - From the very beginning of civilization there have been bakeries of more or less pretentious kind. In the early days people used to bake their bread in wood coals; later they had brick ovens; then they used coal stoves with iron ovens; after that came the gas stoves, and the latest method is to bake by steam. Today we would not care to eat the coarse bread baked in the hot coals, such as our great-great-grandfathers used to eat, although it was just as wholesome as the finer bread we eat now. Our tastes have become pampered and we refuse to eat anything that is not palatable. The bread that is made at Naschold's Steam Bakery is both palatable and wholesome.

Gottlieb Naschold, the founder of the bakery that bears his name, was born March 25, 1838, in Germany. He was educated in the public schools there and learned the bakery business. He married a young German girl, Caroline Wall, and together they came to America, where they believed they could do better than in their native land. They came direct to Kansas City and Mr. Naschold worked for others in the business he had learned at home. In 1884 he had saved enough money to warrant his starting in business on his own account. He first built a frame bakery, but it was destroyed by fire. In 1903 he built the modern building which still exists, situated at 804 Southwest Boulevard, in Rosedale. He only lived two years after the completion of his fine new building, as he died in the month in which he was born, March 15, 1905.

Gottlieb Naschold and his wife had four children. Freda, who is now Mrs. Fred Rhinehart, lives at Kansas City, Missouri. The second child, Anna, married Mr. Lemhart Schmidt and they make their home with Mrs. Gottlieb Naschold. The two boys, John J. and Charles F., are both unmarried and they carry on the bakery business. They do all kinds of bakery but make a specialty of their bread. The business has grown wonderfully since it was first started, seventeen years ago. The people in the vicinity feel that they can not only feel sure of getting good food at the bakery, but they will also have courteous treatment and a square deal. The family has become greatly respected in Rosedale.

Mr. Gottlieb Naschold was a member of the German Lutheran church, and his family are still regular attendants at its services and loyal supporters of its work. The young men are exceedingly popular, not only because of their business ability, but because of their personal qualities.